Women’s jeans have
evolved substantially in
the 75 years since Levi
Strauss & Co. created
the first pair. But at
their core, modern
women’s jeans trace
their lineage back to
the earliest pairs.
Today’s most popular
styles are
interpretations of the
daring and progressive
styles first made
popular in the 1930s.
And the women who wear
jeans today are just as
unstoppable as those
pioneering women who
first donned Lady
Levi’s® jeans. TheLevi’s® brand
remains the top
seller of women’s
jeans worldwide and
continues to offer
the hottest styles
for the fall and
holiday season 2009,
the Boyfriend and
Skinny fits.
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